Brenne French Single Malt Whisky, the first single malt to be aged exclusively in both new French Limousin oak and cognac casks, revealed a new global visual identity, including bottle artwork, logo, and packaging redesign for the flagship Brenne Estate Cask and limited-edition age statement release Brenne Ten. The new packs will begin appearing on shelves this month.
With the launch of Brenne Whisky in 2012, founder and entrepreneur Allison Parc created a seed-to-spirit, terroir-focused French single malt, bringing a completely new style to the rapidly-emerging world whisky segment. The original Brenne Whisky label was inspired by the blue window shutters and doors found at the distillery in Cognac, marking a departure from a more traditional color palate across the whisky industry. The design continues to reflect the brand’s classic French aesthetics and are available for purchase in an elegant giftbox .
“When I started Brenne, a majority of my focus and our financial efforts were put towards creating something beautiful, unique, and distinctive in the liquid itself,” says Allison Parc, founder and president of Brenne French Single Malt Whisky. “After five years of successful year-over-year growth and a consumer base who reflects back to us daily their love of Brenne, the time was right to invest in elevating our outside visual experience to match the quality on the inside. Working closely with suppliers and designers, we reimagined every detail of the spirit’s packaging from the top down and did so without increasing our prices.”